We don’t just “install a compliant plugin” and walk away.
Healthcare pages can load ad and analytics tools before a PHI review. This page leads to a scan of what loaded. It is not a HIPAA certificate.
HIPAA · Server-side Meta tracking
See what tracking loads on healthcare pages before a PHI scan.
Standard Meta Pixel and Google tags fire client-side, sending IP addresses, form field data, and health-intent URLs straight to ad platforms. That’s a HIPAA violation waiting for an OCR audit. We implement server-side Conversions API, strip PHI before it leaves your server, and restore the attribution signal your ad account needs to optimize.
For healthcare, dental, medspa & mental health advertisers
Free PHI tracking risk scan
Meta doesn’t sign a BAA for Pixel data. Every PageView on a “book-consultation” page is a liability.
Is this page for you?
Select the situations that sound like your site, then review what this fix produces.
Select any that apply, or go straight to what this fix produces.
What this diagnosis produces
Senior developers audit what your tags actually transmit, implement server-side Meta conversion tracking with documented PHI stripping, and verify the event stream in Meta Events Manager. You get tracking accuracy back and a defensible compliance posture, not a checkbox.
Diagnosis
PHI exposure audit
What browser-side tags currently send to Meta, Google, and third-party scripts: URLs, form fields, cookies, IP, and custom events that encode health intent.
01
PHI exposure audit
The layer
Server-side Meta conversion tracking
Move conversion signals off the browser. Events fire from your server to Meta’s Conversions API after PHI is stripped and hashed per Meta’s required parameters.
02
Server-side Meta conversion tracking
Verification
Consent & gating layer
CMP integration so tags only fire for opted-in visitors, and server events only send the minimum hashed identifiers Meta needs for matching, nothing more.
03
Consent & gating layer
Stop choosing between attribution and compliance.
Server-side Meta conversion tracking gives your ad account the signal it needs without sending PHI to Meta.
What the work includes
- Audit current tag exposure
- Implement server-side tracking and strip PHI
- Verify attribution in Events Manager
What we check
PHI exposure audit
What browser-side tags currently send to Meta, Google, and third-party scripts: URLs, form fields, cookies, IP, and custom events that encode health intent.
Server-side Meta conversion tracking
Move conversion signals off the browser. Events fire from your server to Meta’s Conversions API after PHI is stripped and hashed per Meta’s required parameters.
Consent & gating layer
CMP integration so tags only fire for opted-in visitors, and server events only send the minimum hashed identifiers Meta needs for matching, nothing more.
Attribution recovery
FBCLID persistence, offline conversion import, and event deduplication so your ad account still sees real leads without raw patient data touching Meta’s servers.
Ad-spend waste calculator
How much is broken ad tracking costing you?
Enter monthly paid spend and which platforms you run. We’ll estimate a wasted ad spend range — no email required.
Ready when you are
Enter a monthly ad spend above zero to see an estimated waste range. We won’t show a “$0 wasted” figure.
FAQ
Quick answers.
- Is Meta Pixel itself a HIPAA violation?
- Meta does not sign a BAA for Pixel data. If your site serves healthcare visitors and Pixel transmits URLs or form data that reveal health intent, that transmission is unsecured PHI under HIPAA. Multiple OCR enforcement actions and FTC settlements have confirmed this.
- What is Meta Server-side conversions?
- Server-side conversion tracking sends events from your systems to Meta instead of the browser. Your server controls what data leaves; you can strip or hash PHI before transmission. It is Meta’s recommended path for privacy-sensitive industries.
- Will we lose ad optimization without Pixel?
- No. Server-side Meta conversion tracking provides the same conversion signal Meta needs for optimization and lookalike audiences, without the browser-side PHI exposure. We configure deduplication so events aren’t double-counted.
- Do you work with Google Ads Enhanced Conversions too?
- Yes. The same PHI stripping and server-side relay approach applies to Google’s Enhanced Conversions API. We typically implement both in the same engagement.
- What about “HIPAA-compliant analytics” plugins?
- We evaluate them on what they actually transmit, not their marketing claims. Many still fire client-side or lack documented PHI stripping. If a plugin is solid, we’ll use it. If not, we implement the relay properly.
HIPAA-compliant tracking
Request a HIPAA tracking audit
Tell us your practice type, what ad platforms you run, and whether you’ve already removed tags or are still running Pixel.
Stop choosing between attribution and compliance.
Server-side Meta conversion tracking gives your ad account the signal it needs without sending PHI to Meta.