For healthcare, dental, medspa & mental health advertisers
Your ads convert patients. Your tracking exposes them.
Standard Meta Pixel and Google tags fire client-side, sending IP addresses, form field data, and health-intent URLs straight to ad platforms. That’s a HIPAA violation waiting for an OCR audit. We implement server-side Conversions API, strip PHI before it leaves your server, and restore the attribution signal your ad account needs to optimize.
Meta doesn’t sign a BAA for Pixel data. Every PageView on a “book-consultation” page is a liability.
Common signs we see every week.
Meta Pixel fires on appointment pages
URLs like /schedule-vasectomy or /anxiety-treatment-intake tell Meta the visitor’s health intent. That’s PHI under HIPAA.
Form data leaks to ad platforms
Name, email, phone from patient intake forms passed via browser events. No BAA covers that transmission.
Attribution went dark after removing Pixel
Compliance team killed the tags. Now you can’t tell which campaigns drive appointments and spend is blind.
“HIPAA-compliant” plugin with no proof
A WordPress plugin claims compliance but has no documented PHI stripping, no server-side relay, and no BAA of its own.
How much is broken ad tracking costing you?
Enter monthly paid spend and which platforms you run. We’ll estimate a wasted ad spend range — no email required.
Ready when you are
Enter a monthly ad spend above zero to see an estimated waste range. We won’t show a “$0 wasted” figure.
Not a generic “clear your cache” ticket.
HIPAA tracking & attribution issues have predictable failure points. We audit the layers that actually matter for your symptom.
Direct diagnosis and repair when needed. Logs, database, and server config, not only the WordPress dashboard.
PHI exposure audit
What browser-side tags currently send to Meta, Google, and third-party scripts: URLs, form fields, cookies, IP, and custom events that encode health intent.
Server-side Meta conversion tracking
Move conversion signals off the browser. Events fire from your server to Meta’s Conversions API after PHI is stripped and hashed per Meta’s required parameters.
Consent & gating layer
CMP integration so tags only fire for opted-in visitors, and server events only send the minimum hashed identifiers Meta needs for matching, nothing more.
Attribution recovery
FBCLID persistence, offline conversion import, and event deduplication so your ad account still sees real leads without raw patient data touching Meta’s servers.
We don’t just “install a compliant plugin” and walk away.
Senior developers audit what your tags actually transmit, implement server-side Meta conversion tracking with documented PHI stripping, and verify the event stream in Meta Events Manager. You get tracking accuracy back and a defensible compliance posture, not a checkbox.
From report to verified fix.
Audit current tag exposure
We map every browser-side event firing to Meta, Google, and third parties. You see exactly what PHI leaves the browser today, URLs, form fields, IP, and health-intent signals.
Implement server-side tracking and strip PHI
Conversion events move server-side. We hash identifiers, drop raw PII, gate on consent, and configure deduplication with any remaining browser events.
Verify attribution in Events Manager
Live test conversions confirmed in Meta Events Manager and Google Ads. We document the data flow so your compliance team can review what crosses the wire.
Quick answers.
- Is Meta Pixel itself a HIPAA violation?
- Meta does not sign a BAA for Pixel data. If your site serves healthcare visitors and Pixel transmits URLs or form data that reveal health intent, that transmission is unsecured PHI under HIPAA. Multiple OCR enforcement actions and FTC settlements have confirmed this.
- What is Meta Server-side conversions?
- Server-side conversion tracking sends events from your systems to Meta instead of the browser. Your server controls what data leaves; you can strip or hash PHI before transmission. It is Meta’s recommended path for privacy-sensitive industries.
- Will we lose ad optimization without Pixel?
- No. Server-side Meta conversion tracking provides the same conversion signal Meta needs for optimization and lookalike audiences, without the browser-side PHI exposure. We configure deduplication so events aren’t double-counted.
- Do you work with Google Ads Enhanced Conversions too?
- Yes. The same PHI stripping and server-side relay approach applies to Google’s Enhanced Conversions API. We typically implement both in the same engagement.
- What about “HIPAA-compliant analytics” plugins?
- We evaluate them on what they actually transmit, not their marketing claims. Many still fire client-side or lack documented PHI stripping. If a plugin is solid, we’ll use it. If not, we implement the relay properly.
Request a HIPAA tracking audit
Tell us your practice type, what ad platforms you run, and whether you’ve already removed tags or are still running Pixel.
Stop choosing between attribution and compliance.
Server-side Meta conversion tracking gives your ad account the signal it needs without sending PHI to Meta.