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Ad tracking (C2)

UTM survives browse + form journey

What this check means

This guide helps you act on one scan finding. It is not legal advice or a compliance verdict.

What to fix

Persist UTMs from landing through browse and into the form journey (first-party storage + hidden fields).

Step-by-step fix

  1. Activate HandL UTM Grabber (or equivalent) so UTMs are written to first-party cookies/storage on first hit.
  2. Ensure internal links and form pages stay on the same primary domain when possible.
  3. Wire hidden fields (B12) so the form journey still carries values after navigation.
  4. Test: land with UTMs → click to a second page → open the form → submit.

Confirm it is fixed

Re-scan the full journey and confirm C2 shows UTMs surviving into the form path.

Rescan this check on your site

Scan the same URL again, then compare this check with your previous report.

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