Tag managers

Google Tag Manager

This page describes common technical behavior for one cookie or vendor family. It is not legal advice, and it is not a compliance verdict.

What this is

Google Tag Manager commonly loads a container that then fires other tags. Downstream vendors determine most of what is sent.

Related service or category

Google Tag Manager

When it may load

Google Tag Manager may load when the page opens, before a visitor makes a consent choice. Your consent setup determines whether it waits.

Plugins active when we detected this service

We have no published plugin test showing this service.

Vendor directory

Open the Google Tag Manager vendor page

Domains we look for

googletagmanager.com

Practical next step

Find where Google Tag Manager is added, such as your theme, plugin, tag manager, or hosting provider. Keep it, delay it until after a consent choice, or remove it. Then scan the same URL again.

Check your own site

Run a free Leak Finder scan. If this cookie or vendor appears on the scanned page, it can show up in your report.

Scan your site for Google Tag Manager