All trackers

Advertising (meta)

Meta Pixel

This page describes common technical behavior for one vendor family. It is not legal advice, and it is not a compliance verdict.

What it commonly sends

Meta Pixel commonly sends ad-conversion or retargeting signals (page views, events, or hashed identifiers) to its advertising endpoints. What leaves the browser depends on the pixel setup.

Before vs after consent

Meta Pixel may load when the page opens, before a visitor makes a consent choice. Your consent setup determines whether it waits.

Hosts we look for

  • facebook.net
  • facebook.com
  • fbcdn.net

Practical next step

Find where Meta Pixel is added, such as your theme, plugin, tag manager, or hosting provider. Keep it, delay it until after a consent choice, or remove it. Then scan the same URL again.

Scan your site for this vendor

Scan any public page on your site. If HandL WP detects this vendor, it will appear in your report.

Scan your site for Meta Pixel