Analytics plugin data paths
Where WordPress analytics plugins send visitor data
Some analytics setups store visit data on your server; others send it to an outside service. This table summarizes the documented setups below. Your settings can change where data goes.
Documented data flows and any lab notes only. Not legal advice. Not a compliance rating. Install options can change the path.
Scan your siteHow we group plugins
We group plugins by where the documented setup stores visitor data. Self-hosted Matomo is included under your server; Matomo Cloud is not. We have not tested consent timing for these rows.
Analytics plugins
No paid placement. Order is your server, then outside service, then not reviewed, then plugin name.
| Plugin | Data storage | Receiving domains | Before consent | Links | Source |
|---|---|---|---|---|---|
| Burst Statistics Documented default keeps statistics on the WordPress host. No third-party analytics endpoint in that path. | Your server | None in the documented default path. | Not tested |
| Plugin docs |
| Independent Analytics Documented default stores analytics in the WordPress database. No third-party analytics endpoint in that path. | Your server | None in the documented default path. | Not tested |
| Plugin docs |
| Koko Analytics Documented default stores page-view counts in the WordPress database. No third-party analytics endpoint in that path. | Your server | None in the documented default path. | Not tested |
| Plugin docs |
| Matomo Analytics (self-hosted) Self-hosted Matomo keeps tracking hits on your Matomo host (first-party). Matomo Cloud and other hosted modes are not covered by this local-first verdict. | Your server | None in the documented default path. | Not tested |
| Plugin docs |
| Jetpack Stats Documented Jetpack Stats path sends visit data to Automattic / WordPress.com stats endpoints. | Outside service | pixel.wp.com, stats.wp.com, s0.wp.com | Not tested |
| Plugin docs |
| MonsterInsights Documented default connects WordPress to Google Analytics and loads Google analytics endpoints on the front end. | Outside service | www.googletagmanager.com, www.google-analytics.com, analytics.google.com | Not tested | Plugin docs | |
| Site Kit by Google Documented Google Analytics / Tag Manager connection ships visit data to Google endpoints when Analytics is connected. | Outside service | www.googletagmanager.com, www.google-analytics.com, analytics.google.com | Not tested | Plugin docs | |
| Plausible Analytics We have not reviewed this plugin’s data storage yet. | Not reviewed | Documentation not reviewed yet. | Not tested |
| Plugin docs |
What this table does and does not prove
Labels follow the documented default path for each plugin. They do not prove how your live site is configured, and they are not a lab consent measurement until a sandbox scan exists for that slug. Before consent stays Not tested for every row in this snapshot.
Source snapshot: fe#416 · verified Sep 26, 2026
Scan your site/wp-analytics-plugin-privacy