All glossary entries

Lead forms (B13)

Network payload on submit includes attribution

This page explains what this scan check measures. It is not legal advice or a compliance verdict.

What this check is

This check watches the form submit network request for attribution parameters in the payload.

Why WordPress sites show it

Even when hidden inputs exist in the DOM, some WordPress AJAX handlers drop unknown fields server-side.

Realistic impact

If the network payload lacks UTMs or click IDs, downstream tools will not see them for that submit.

How to verify a fix

Align the form handler with the hidden fields, then re-scan and inspect the submit payload again.

Open the step-by-step fix guide

See this check on your site

Run a free scan. If this check appears in your report, you will see the live status for your URL.

Run a free leak scan