All glossary entries

Ad tracking (C16)

Thank-you page for conversion tracking

This page explains what this scan check measures. It is not legal advice or a compliance verdict.

What this check is

This check looks for a thank-you or success URL that conversion tags can fire on after submit.

Why WordPress sites show it

WordPress forms that only show an inline message do not provide a distinct conversion URL, so tracking often relies on an event instead.

Realistic impact

A thank-you URL can simplify browser-side conversion tracking, but it is not required. Event-based and server-side setups may still work.

How to verify a fix

Add a dedicated thank-you route, map tags to it, and re-scan after a successful submit.

Open the step-by-step fix guide

See this check on your site

Run a free scan. If this check appears in your report, you will see the live status for your URL.

Run a free leak scan