Landing URL accepts UTM query params

What to fix

Stop redirects and cache rules from stripping UTM query parameters on first landing.

Step-by-step fix

1. Request the landing URL with ?utm_source=test&utm_medium=test and confirm the address bar still shows those params after redirects settle.
2. In Redirection / Yoast / Rank Math / host redirect rules, remove any “strip query string” or naked-domain rules that drop params.
3. In CDN cache settings, do not ignore all query strings for HTML if you need UTMs to reach the origin on first hit.
4. Retest the redirect chain.

Choose the path for your setup

• Cloudflare

  Avoid Bulk Redirects that target a query-less URL unless you preserve the query string.

Confirm it is fixed

Re-scan with UTMs on the landing request and confirm C1 passes.