Ad tracking (C4a)

Google tag stack (GTM / GA4)

This page explains what this scan check measures. It is not legal advice or a compliance verdict.

What this check is

This check looks for Google Tag Manager and/or GA4 signatures on the page.

WordPress sites install GTM through plugins, theme hooks, or wp_head snippets. Sometimes the tag is added more than once.

Presence or absence of the Google stack tells you whether Google tags loaded in this scan. It is not by itself a measurement of conversion accuracy.

After cleaning duplicate containers or restoring a missing snippet, re-scan to confirm the expected Google tags load once.

Run a free scan. If this check appears in your report, you will see the live status for your URL.